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The beauty industry has changed dramatically over the last few years. There are more estheticians, more waxing studios, and more opportunities than ever before. While that's exciting, it also means clients have more choices, competition is higher, and simply being "good" at waxing isn't always enough to build the thriving business you deserve. After attending trade shows and conferences across the country—including Cosmoprof, Be Well, The Skin Games, and Waxing Pro—I walked a