Why I Created Elevate: The Waxing Conference I Wish Existed

The beauty industry has changed dramatically over the last few years.

There are more estheticians, more waxing studios, and more opportunities than ever before. While that's exciting, it also means clients have more choices, competition is higher, and simply being "good" at waxing isn't always enough to build the thriving business you deserve.

After attending trade shows and conferences across the country—including Cosmoprof, Be Well, The Skin Games, and Waxing Pro—I walked away inspired every single time.

But I also noticed something was missing.

There wasn't one event created specifically for waxing professionals that combined advanced education, business strategy, hands-on certifications, and genuine community.

So I decided to create it.

Introducing Elevate

February 21–23, 2027 | Sedona, Arizona

Elevate was designed exclusively for waxing professionals, sugaring specialists, and hair removal business owners who want to do more than just fill their appointment books.

This isn't just another conference.

It's an experience designed to help you become a better service provider, stronger business owner, and more confident professional.

Whether you're a solo esthetician or leading a growing team, you'll leave with practical tools you can implement the moment you get back into your treatment room.

More Than Just Waxing

One of the biggest misconceptions in our industry is that the only way to make more money is to work longer hours.

I don't believe that.

I believe you should master your craft, increase the value of every appointment, and create an experience clients can't stop talking about.

Throughout Elevate, you'll learn how complementary services can naturally increase revenue while improving your clients' results.

We'll cover topics like:

• Advanced waxing techniques

• Speed waxing demonstrations

• Male and female intimate waxing

• Sugaring techniques

• Client retention strategies

• Building a premium client experience

• Pricing for profitability

• Leadership and team growth

• Retail that actually serves your clients

• Marketing that feels authentic

The goal isn't to leave overwhelmed with information.

The goal is to leave ready to take action.

Hands-On Certifications

One thing I always wished conferences offered was more education I could immediately put into practice.

That's why Elevate includes optional certifications taught by some of the best educators in our industry.

Certification opportunities include:

• Lash Lift & Tint

• Vajacial & Body Treatments

• Intimate Brightening Treatments

These certifications are intentionally limited in size so every attendee receives hands-on instruction and personal guidance.

Business Education That Actually Makes Sense

Technical skills are only one piece of building a successful business.

At Elevate, we'll also spend time talking about the things beauty school rarely teaches:

• Creating consistent revenue

• Growing beyond burnout

• Hiring and leading a team

• Client retention

• Building a brand people trust

• Standing out in an increasingly competitive industry

Because being an incredible waxer doesn't automatically make you a successful business owner.

Both skills deserve attention.

Why Sedona?

I wanted this event to feel different.

Instead of rushing through another convention center, Elevate was intentionally designed as a retreat experience.

Sedona provides the perfect backdrop for education, inspiration, and connection.

VIP attendees will also have access to experiences including:

• Professional branding photos

• Sound healing

• Optional massage treatments

• Networking events

• Welcome cocktail reception

Because investing in yourself should feel just as valuable as the education you're receiving.

The Community Matters Most

If there's one thing I've learned throughout my career, it's this:

Success grows faster when you're surrounded by people who genuinely want to see you succeed.

The beauty industry is incredibly talented—but it can also feel lonely.

Elevate was created to bring together professionals who believe collaboration is stronger than competition.

You'll leave with new ideas, new friendships, new mentors, and a renewed excitement for your career.

Be Part of the Beginning

This is the very first Elevate.

We're currently building our Founding Attendee List, which gives early supporters first access to tickets, certifications, educator announcements, and exclusive pricing before registration opens to the public.

If you're ready to invest in yourself, your clients, and your future, I'd love to have you join us.

📍 ElevateFebruary 21–23, 2027Sedona, Arizona

I truly believe this will become one of the most impactful educational events in the hair removal industry—and I can't wait to welcome you.